Guy Whitcroft

Guy Whitcroft is an accomplished executive coach, mentor, and business consultant with extensive experience across various industries. As the Founder of Business Fitness since October 2020, Guy has focused on guiding business owners to transition from working in their business to working on it, emphasizing strategy development and operational improvement. Additionally, Guy serves as an Associate Coach with both Art of Scale and 10X Entrepreneur, providing executive coaching to clients. Previous roles include Interim CEO positions at Westcon-Comstor Southern Africa and IT4Africa, as well as a Managing Director role at Business Connexion in the UK. Guy's educational background includes several programs in business leadership and governance from esteemed institutions.