Mark Northfield

Mark Northfield currently serves as the Commercial Director for Customer Growth at 118 118 Money, where responsibilities include managing new and existing customer risk, pricing, product development, marketing, partnerships, and CRM. Prior to this position, Mark held various roles at NewDay, including Head of Customer Management - Credit Risk and Head of Credit Data & Analytics, contributing to customer strategy and credit risk management. At the Royal Bank of Scotland, Mark worked as an Analytics Manager focused on personalizing customer experiences through data-driven marketing initiatives, and as an Assistant Analytics Manager evaluating marketing campaign performances. Earlier experience includes a Research Assistant position at the University of Southampton in the Economics Department, contributing to research published in the Journal of Industrial Economics. Mark holds an MBA from the University of East Anglia and two degrees in Economics from the University of Southampton.