Erica Hoholick

Erica Hoholick is the current CEO at 22squared. Erica has held various high-level positions at multiple companies throughout their career.

Erica started out as an account director at Saatchi & Saatchi SF in 1998. Erica then moved to Saatchi & Saatchi London in 2001, where they became a regional account director. In 2005, they joined TBWA\Chiat\Day as managing director.

In 2011, they were promoted to CEO of a global operational unit of Unilever brands at Ogilvy & Mather London. During their time in this role, they were responsible for the P&L, staff and development of an integrated team of 130 employees. The unit was established in April 2012 and was spearheaded by Hoholick and their finance counterpart. There was significant margin improvement, reduced staffing turnover, improved client evaluations and better strategic & creative output under their leadership.

In 2014, they became president of TBWA\Media Arts Lab and oversaw Apple advertising globally. Erica held this position until 2017 when they left to join phenomenon as president. Erica left this role in 2019 to become the CEO at 22squared.

Erica Hoholick has a Bachelor of Arts in Speech Communication from Pennsylvania State University - State College, PA.

Some individuals on their team include Maddy Apsey - Director of Digital Investment, Scott Sheinberg - General Manager, Tampa, and Amanda Ferber - Chief Operating Officer.