Taylor Southerland

Taylor Southerland has a diverse work experience spanning over a decade. They started their career as a Sports Marketing Intern at Appalachian State University, where they assisted in promoting and operating various sports events. They then moved on to an Account Management Internship at Toshiba Business Solutions, where they focused on attaining new accounts and enhancing communication and time management skills. After that, Southerland worked as an ESL Teacher at OLA Academy, gaining experience in teaching and managing a heavy workload.

Following their time at OLA Academy, Southerland joined White+Partners as a Media Assistant, involved in purchasing and planning for clients such as the Washington Nationals and Mercedes Benz. They also played a crucial role in executing a guerrilla campaign during the Democratic and Republican National Conventions.

Southerland continued to progress in their career and joined Crossmedia as a Media Planner/Buyer, eventually becoming an Account Supervisor and then an Account Director. At Crossmedia, they honed their skills in media planning and buying, taking on responsibilities in creating, submitting, and sending orders to vendors.

Currently, Southerland holds a role at 22Squared, starting as a Media Director and later promoted to VP, Media Director. They now serve as the VP, Group Media Director, overseeing media strategies and operations.

Taylor Southerland attended Appalachian State University from 2005 to 2009, where they obtained a degree in Business Administration with a focus on Business Marketing.