Varia Drabkin

Varia Drabkin is a Senior Media Manager at 22Squared, where responsibility includes managing client-facing campaign strategies for a major client with an $18M+ media budget. Drabkin's expertise spans campaign activation across social and programmatic teams, detailed analytics collaboration, and budget compliance. Previous roles include Media Strategist at Mediagistic, where Varia managed multiple clients' brand images and developed social media campaigns, and Executive Assistant at ADventure Marketing, conducting market research and delivering marketing strategies. Educational qualifications include a degree in International Business and Marketing from the University of Tampa and ongoing studies at King’s College London.