Teresa Schnabel

With over 25 years marketing research experience in services industries, technology and consumer packaged goods (with a special emphasis on minority marketing), Teresa is a strategic thinker with expert research design, analysis, and reporting skills.

She leads OneWorld’s qualitative and quantitative marketing research, including surveys, ethnographic research, on-site observational studies, diary and journal self-report studies, and content analysis.

Teresa’s emphasis on diagnosis and assessment of research needs allows her to provide research road maps for clients that address strategic and tactical business issues. Her analytical insights into the results of the California research for USDA led directly into the messaging for OneWorld’s award-winning campaign.