23XI Racing
Jamie Ruiz serves as the Vice President of Marketing at 23XI Racing, where oversight includes developing marketing strategies to enhance brand visibility and driving business outcomes. Previous roles at Warner Bros. Entertainment as Director of North America Marketing & Business Development and Universal Pictures Home Entertainment highlight a successful history in managing marketing teams and budgets, fostering relationships with industry stakeholders, and executing strategic marketing initiatives. Ruiz possesses a strong academic background in Communication with an emphasis in Media Management from San Diego State University.
23XI Racing
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23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. Rising NASCAR stars Bubba Wallace and Tyler Reddick are the team’s drivers. 23XI Racing’s No. 23 Toyota Camry made its NASCAR Cup Series debut at the Daytona 500 on February 14, 2021, at Daytona International Speedway. The team then expanded to add a second full-time entry with the No. 45 Toyota Camry and occasional third car entry with the No. 67 Toyota Camry.