Archie Fraser

Archie Fraser is a seasoned executive with extensive experience in leadership roles across various sectors, including sports, health, and executive search. Currently serving as Senior Advisor and Sales Director at 24 Hour Business Plan, Archie collaborates with teams on strategic alignment and execution plans. As Partner at Horton International Australia, Archie focuses on executive search and coaching. Previous roles include Chief Executive at Macarthur FC, where Archie established a new A-League football club, and CEO at Optiscan Imaging Ltd, where a significant market cap increase was achieved. Archie has also held key leadership positions at the Football Federation Australia, St Kilda Football Club, Cendant Corporation, and Adecco, contributing to transformation projects and organizational development throughout a diverse career spanning over two decades.