Michael Laps

Michael Laps is the Founder of Laps Ventures, established in November 2022, specializing in consultancy services such as Virtual CMO, Business Advisory, and Sales Team Training. With 12 years of experience as a strategist and 8 years running a digital agency, Michael co-founded Yoghurt Digital, a leading Conversion Optimisation agency, and served as CEO until September 2022. Current roles include Senior Advisor at 24 Hour Business Plan, Non Executive Director for Family Life and Marriott Support Services, along with various memberships and speaking engagements in marketing organizations such as the Australian Marketing Institute. Michael holds a Bachelor of Business, Marketing and Management from Monash University and is a Certified Practicing Marketer with the Australian Marketing Institute.