Bill Haines

Bill Haines is a Senior Principal Consultant and Trainer at 280 Group. He is recognized as an authority in product management, B2B marketing at all levels, and strategy. Having completed over 90 consulting projects for clients ranging from medical information to manufacturing, Bill helps leaders to prepare both people and products for market success.

In addition to Product Management training and coaching, Bill is an expert in PM process and organization optimization. On the marketing front he is author of: The 21 Rules of B2B Marketing and has particular expertise in positioning, messaging, market assessment, and planning. Bill has also developed training workshops and tools covering product strategy, how to manage Product Managers, and the individual assessment of Product Managers.

His corporate experience included roles as VP Product/Marketing within 5 companies including two $1B+ information companies, a continuing medical education provider, a boutique software firm, and a large-scale start-up that was subsequently acquired by its industry’s leading company. In addition, Bill previously served as Partner of an award-winning marketing communications agency. He holds CPM, CDPM, and ACPMPO certifications. With a very practical view of the mechanisms and skills that teams need for success, Bill relishes helping them get there.