Ken Kranseler

Ken Kranseler is a Principal Consultant and Trainer with 280 Group and Instructor for the Product Management certificate program at the University of Washington. He was a Principal Product Manager at Amazon, where he drove product strategy for the Kindle ecosystem – hardware, software and services – to enhance student learning in higher education markets. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups, including INRIX, which went from a 15-person startup to a 300+ person pre-IPO growth company that leverages big data analytics to reduce the individual, economic and environmental toll of traffic. Before his work with startups, Ken spent 10+ years at Microsoft launching new consumer and business software initiatives including developing Microsoft’s initial entrance into the CRM business. Ken has many entertaining stories from his time working as a brand manager introducing new products and concepts for Kentucky Fried Chicken.

Ken is a Certified Product Manager (CPM), and member of the Association of International Product Marketing and Management (AIPMM). He holds a BS from the Wharton School at the University of Pennsylvania and an MBA from Northwestern’s Kellogg Graduate School and began his business career as a consultant at Bain & Company.