Blessie Cruz

Blessie Cruz is an experienced professional in marketing and business leadership, currently serving as the Business Unit Head for Retail at 2GO Group, Inc. since November 2019, where there is a focus on maximizing profitability across an extensive network of nearly 3000 stores. Prior to this role, Blessie held the position of Senior Assistant VP/Group Head for Marketing at 2GO, leading the marketing team to achieve commercial objectives and collaborating with senior executives on annual marketing plans. Previous experience includes a role as Head of Partnerships & Campaigns at Klook, where Blessie was responsible for devising and executing partnership campaigns, and serving as Director for Marketing at Cebu Pacific Air, overseeing marketing strategies across multiple international destinations. Educational background includes a Bachelor of Science in Business Administration and Management from De La Salle University and a Diploma in Events Management from De La Salle-College of Saint Benilde.