Betsy Plowman

Betsy Plowman is a seasoned creative professional with extensive experience in the education technology sector. As Creative Director at 2U since 2012, Betsy helped transform a small team into a 60-person in-house creative agency, driving data-informed marketing campaigns and ensuring brand cohesion across over 100 client brands. Previous roles at 2U include Director of Copy and Content, where Betsy managed a team of 15 and developed integrated marketing strategies. In addition to work at 2U, Betsy operates Betsy Plowman Creative, providing copywriting and brand consulting services to clients in higher education and publishing. Earlier in their career, Betsy held positions at Laureate Higher Education and Gryphon House, contributing to marketing strategies and content development. Betsy holds an MFA in Creative Writing from Sarah Lawrence College and a BA in English/Creative Writing from New York University.