Shaun Cedric Thomas

Shaun Cedric Thomas is an accomplished marketing professional with extensive experience in performance marketing and digital strategies. Currently serving as the Manager of Performance Marketing at 2U since 2020, Shaun directs the marketing cycle for university partners, focusing on lead generation and conversion through data-driven strategies. Previous roles include leading digital marketing initiatives for prestigious institutions and enhancing digital presence for Unilever Food Solutions. Additionally, Shaun serves as a Marketing Lecturer and an Industry Advisory Board member at the Cape Peninsula University of Technology. Shaun's qualifications include multiple degrees in marketing from the Cape Peninsula University of Technology and specialized certificates in marketing analytics, digital marketing analytics, and digital transformation strategy from prominent institutions.