3.14
Swati Relhan is currently employed as a Business Analyst at 3.14, specializing in Digital, Growth, and User Acquisition. Prior to this, Swati has worked as a Research Analyst at Strategic IP Information (SIPI IP) and briefly at Cureya. Swati also participated in the KPMG Business Analytics Virtual Internship Program at KPMG Global Services (KGS) and completed a Finance Internship focusing on Risk and Ratio Analysis at EdLightened. Swati holds a Master of Business Administration (MBA) degree in Business Analytics from Panipat Institute of Engineering and Technology, and a BSc degree in Maths, Physics, and Chemistry from Delhi University. Swati's educational journey began at St. Marys Convent High School.
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3.14
At 3.14, we create an impact on the ad-tech sphere quarter-mile at a time, through Machine learning, Artificial Intelligence and extensive re-targeting, acting as a wagon to bridge the gap between brands and consumers. While brands focus on higher ROI, consumers want a product that can act as an extension to themselves; our technology acts as an anchor to enhance their experience. We study the user behaviour patterns in the form of data - creating not just Ads but effective communication. Our strategic audience segmentation capabilities enable us to understand not just what the users want, but also how to effectively connect them to the right brands. Our user-centric approach helps us better identify their needs, which in conjugation with our technology stack delivers them the right ads at the right time.