360 Hoops
Archie McEachern currently serves as the VP and Chief Merchandising Officer at Timberland, a VF Company, since May 2023. Prior to this role, Archie was a Strategic Advisor to the Co-Founder at 360 Hoops from July 2022 to May 2023 and held the position of Chief Executive Officer at the same company from 2021 to 2022. Archie's extensive experience at Nike from 1992 to 2020 includes various leadership roles, such as VP of Greater China Category Merchandising, VP of North America Marketplace Merchandising, and VP of Japan Merchandising, as well as several senior merchandising director positions. Archie began professional career with early roles in product management, merchandising, and sales management. Educational background includes a Bachelor of Arts in Politics from Ithaca College.
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360 Hoops
360 Hoops is reimagining basketball with a space-saving, fast-paced twist—creating a brand-new sport. Think pickleball for hoops. At the center is our patented 360 Hoop, a three-in-one design where players can score on any of three baskets. Our signature 3v3v3 ‘King of the Court’ game fuels non-stop action, teamwork, and an exciting, inclusive playing experience for all ages and skill levels. We help players get better by: ✔️ More Hoops, More Touches ✔️ Fast-Paced, Skill-Driven Play ✔️ More Chances to Get in the Game Our Mission: To deliver the most fun way to fall in love with sports—becoming synonymous with innovation, athletics, and fun! 360 Hoops is launching in select markets – Starting April 2025.