Erica Lill

361firm Family Office Strategic Advisor at 360 One Firm (361Firm)

Erica Lill is a highly accomplished professional with extensive experience in family office advisory and entrepreneurial leadership. Currently, Erica serves as a Family Office Advisor at Loeb.nyc and an Advisor at 361Firm, while also being the Founder and CEO of Erica Lill & Company and Project 33. With a notable track record that includes advisory roles at Keiretsu Capital and Lockstep Ventures, Erica has been instrumental in developing strategies for market competitiveness and growth, particularly within the family office sector. Previous roles include Vice President of Family Office Relationships at Wilkinson Corporation and a real estate investment advisor at Berkshire Hathaway HomeServices. Erica holds a degree from Montana State University-Bozeman.

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360 One Firm (361Firm)

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360 One Firm (361Firm) is an independent global platform to collaborate on investments & philanthropies by/for family offices, institutional investors, and thought leaders. We collaborate across asset classes, industries and borders, in funds and direct (co-)investments as well as in both impact and charitable organizations and causes. Co-founded by ex-Andersen partners, we have a collaborative "one firm"​ culture, tailored to family offices who can add extraordinary value from industry experience and relationships. We believe in active engagement, facilitated by Weekly Briefing Roundtables, "Deep Dive" (web) conferences, and monthly Global Conferences (www.361firm.com/events). We seek strategic partnerships with funds, which can often provide co-investment opportunities, or join us by leading opportunities we originate. In venture, we love entrepreneurs and game-changing companies but we prefer to work with (invest in and raise money for) funds or sponsors who have a systematic process with a wide funnel, appropriate due diligence, domain expertise and team to support through exit. We don't advise family offices or others to invest in early stage companies directly unless they can provide clear strategic value and ideally in collaboration with a lead investor who has such a systematic process. Private Equity. Here, our family offices can often play a special role that PE funds don’t always enable, so we try to marry the best of both worlds, typically in the lower middle market. Private Credit. We like private credit, particularly managers in niches in the lower middle market, often enabling co-investment (including equity "off market").​ Family offices often seek capital or a solution for one of their portfolio companies, and we provide tailored investment banking solutions, leveraging our collective network. Securities offered through Finalis Securities LLC Member FINRA / SIPC. 361Firm and Finalis Securities LLC are separate, unaffliated entities


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