Juan Antonio Beceiro Friedmann

Mr. Friedmann spent twenty-two years working in the Healthcare industry, and the last fourteen years with GEHC in a number of Strategic Marketing/Sales and Market Development roles in the EU. He is the former Chief Marketing Officer at GE Healthcare South Europe, where he developed strategic partnerships with large (50M€+) Public-Private Partnerships, including hospital deals, Abbvie (Fit4Work program) and Medtronic (intraoperative CT & MR). Additionally, he developed and executed various go-to-market efforts for a number of products, including the introduction of innovative oncology & neuro technologies and the deployment of the Barcelona Cardio City program. Based on his strengths in market development and creating strategic partnerships, Mr. Friedmann will focus on strategy, alliances and solutions for 37celsius’ portfolio companies.