Alaura Krueger

Alaura Krueger is an accomplished marketing professional with extensive experience in integrated marketing and demand generation. Since September 2018, Alaura has directed the Global Integrated Marketing Team for the Automotive Aftermarket Division at 3M, while previously managing the Personal Safety Division. Notable achievements include leading a team of over 20 marketing professionals and developing more than 30 integrated global marketing programs across 40+ countries. Additional roles include Media Account Director at Zenith and various media strategy positions at reputed agencies such as Bohemia Group and McCann. Alaura's expertise spans shopper marketing, digital media campaigns, and community management, complemented by a Bachelor of Arts in Communications and Journalism from the University of St. Thomas.