Michael Metford

Michael Metford is an accomplished sales professional with extensive experience in the auto parts industry. Currently serving as Regional Sales Manager at 4 Wheel Parts since December 2013, Michael oversees dealership operations and manages a team of sales representatives across Canada and the USA. Previously, as General Manager, Michael oversaw the daily operations of the Canadian corporate office, focusing on training sales staff and developing marketing strategies. Prior roles include Team Lead at Target, owner of multiple auto parts facilities, and experience as an Account Manager at Vast-Auto Distribution and Sales Representative at Altrom. Michael's career beginnings at Future Shop as a Department Sales Representative further highlight a strong foundation in sales and customer service.