Preeya Vyas

Preeya Vyas currently serves as Chief Experience Officer for North America at VML and is a member of the Executive Council for 4A's, contributing to customer experience strategies. Previously, Preeya held the position of Global Chief Experience Officer at Wunderman Thompson and served as Chief Strategy & Innovation Officer at DeVito/Verdi, where significant contributions included creating the agency's "Experience" capabilities and executing an innovative client platform. Preeya also led initiatives at Saatchi & Saatchi as Chief Experience Officer, pioneering new products and implementing data-driven strategies, while being recognized in AdWeek's Top 50 "Indispensable Media, Marketing, and Tech Players" in 2018. Early career experiences include roles at mcgarrybowen, Wunderman, and co-founding Xposure, LLC. Preeya holds a Bachelor’s Degree in International Economics and Development from The George Washington University and has pursued studies at Universidad Catolica de Chile.