4iiii Innovations Inc.
Kip Fyfe is an experienced executive and board member known for extensive leadership roles in various innovative organizations. Currently serving as a Board Member, CEO, and Chairman of the Board at 4iiii Innovations Inc. since September 2010, Kip Fyfe also holds board positions with The A100 and previously led Cameo Sensor Science and Obvious.xyz as Chief Executive Officer. Kip Fyfe contributed to Rocky Mountain Ventures as a Board Member and served on advisory and board roles in multiple companies, including Orpyx Medical Technologies, Trusted Positioning Inc., and Psyko Audio Labs Inc. Academic credentials include a BASC in Electrical Engineering from the University of Waterloo, achieved between 1979 and 1984.
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4iiii Innovations Inc.
Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company dedicated to unlocking rider potential with intuitive training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to engineer and build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training. 4iiii-equipped bikes ridden by top professionals have won World Championships, Paris-Roubaix, and stages of the Tour de France and Giro d’Italia. The company has sponsored several professional teams including Etixx Quick Step, Bora Hansgrohe and most recently Israel Start-Up Nation (ISN). For the 2022 season, the company is sponsoring UCI WorldTour teams Lotto–Soudal and EF Education-Tibco-Silicon Valley Bank. The company also sponsors top athletes including Emily Batty, Richard Murray, Cody Beals and Safa Brian.