4iiii Innovations Inc.
Mac Potter serves as the Aftermarket Sales Manager at 4iiii Innovations Inc., leading a team to enhance global brand growth through various sales channels since March 2019. Prior experience includes managing international distributors and key accounts as a Sales Key Account Manager, notably handling significant relationships with major online and local bicycle retailers. Previous roles at Johnson Controls involved project management for equipment projects, while earlier positions at Scott Springfield Mfg Inc. focused on sales application support, marketing, and content creation. Mac began a career in sales and brand promotion with roles at Mosaic Sales Solutions. Mac holds a Bachelor of Business Administration from Wilfrid Laurier University, emphasizing business management and marketing.
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4iiii Innovations Inc.
Based in the foothills of the Canadian Rockies, 4iiii Innovations Inc. is a sports technology company dedicated to unlocking rider potential with intuitive training tools, including cycling power meters, heart rate monitors, and cycling trainers for the outdoor and indoor cycling and fitness markets. The company seeks to engineer and build not only the best and most accurate equipment but to do so at an affordable price so that every athlete can gain the benefits of better training. 4iiii-equipped bikes ridden by top professionals have won World Championships, Paris-Roubaix, and stages of the Tour de France and Giro d’Italia. The company has sponsored several professional teams including Etixx Quick Step, Bora Hansgrohe and most recently Israel Start-Up Nation (ISN). For the 2022 season, the company is sponsoring UCI WorldTour teams Lotto–Soudal and EF Education-Tibco-Silicon Valley Bank. The company also sponsors top athletes including Emily Batty, Richard Murray, Cody Beals and Safa Brian.