Katherine Nguyen

Katherine Nguyen is a seasoned marketing professional with extensive experience in customer lifecycle marketing and strategy development. Currently serving as the Senior Customer Lifecycle Marketing Manager at 4M Analytics since July 2024, Katherine previously held the position of Senior Lifecycle Marketing Manager at Shippo, where initiatives focused on revenue growth, customer retention, and churn reduction. As the first marketing hire at Contentstack, Katherine led comprehensive marketing strategies and activities, influencing demand generation and digital experiences. Earlier roles include Marketing Communications and Project Manager at Built.io, Marketing Program Manager at VMware, and web content management at Microsoft - Skype. Katherine's career began as an Account Manager at Trumpia, significantly enhancing revenue through OEM and affiliate programs, and includes entrepreneurial experience as the founder of an e-commerce shop. Katherine holds a Bachelor of Business Administration with a focus on Marketing from the University of Southern California.