Marissa Horowitz

Media Relations Manager at 4media group

Marissa Horowitz is the Media Relations Manager at 4media group. Marissa has over 13 years of experience in the media industry, having worked as an account manager, media manager, marketing manager, and social media strategist.

Marissa started their career in 2005 as a media consultant. In this role, they pitched and managed successful satellite television and radio campaigns for nationally-recognized clients including Best Buy, General Motors, and RetailMeNot.com. Marissa also booked television interviews on outlets such as CNBC, NBC News Channel, and Cheddar TV, and radio interviews with outlets such as Fox News Radio, 24/7 News Source, and WGN-AM. In addition, Marissa moderated radio interviews and edited clips using Cool Edit.

In 2012, Marissa became the Marketing Manager & Social Media Strategist at ZUUS Media. In this role, they were responsible for creating and implementing social media strategies for the company’s clients. Marissa also wrote proposals for existing and new clients, and monitored television and radio clips on station websites and Critical Mention.

In 2013, Marissa left ZUUS Media to start their own freelance media consulting business. Marissa continued to work with clients such as Best Buy and RetailMeNot.com, and also expanded their client base to include new companies such as the U.S. Conference of Mayors.

In 2014, Marissa joined Strauss Media Strategies as an Account Manager. In this role, they were responsible for pitching and managing successful satellite television and radio campaigns for nationally-recognized clients. Marissa also booked television interviews on outlets such as CNBC, NBC News Channel, and Cheddar TV, and radio interviews with outlets such as Fox News Radio, 24/7 News Source, and WGN-AM. In addition, Marissa moderated radio interviews and edited clips using Cool Edit.

In 2018, Marissa left Strauss Media Strategies to join 4media group as the Media Relations Manager. In this role, they are responsible for pitching and managing successful media campaigns for the company’s clients. Marissa also writes media alerts and press releases, organizes and manages media tours, monitors television and radio clips on station websites and Critical Mention, and builds online contact databases.

Marissa Horowitz's educational career includes earning a Bachelor of Arts in English from the University at Albany, SUNY and a Bachelor of Arts (BA) in English from Millburn High School.

Marissa Horowitz reports to Michelle Garceau, Director, Media Relations. Some of their coworkers include Brendan O’Connell - Senior Media Relations Manager, Carolyn Mulreed - Media Relations Manager, and Blaire Galaton - Media Relations Manager.

Timeline

  • Media Relations Manager

    Current role