4U by Tia
Karima McDaniel has held various leadership positions in marketing and brand management at companies such as Johnson & Johnson, Rodan + Fields, and NewAge, Inc. Karima is currently serving as the President and General Manager at 4U by Tia and is a member of Chief, a private network focused on empowering women executives. Karima has also been involved in organizations like Level, focusing on racial equity and uplifting businesses led by Black women. With a solid educational background in business and marketing, Karima brings a wealth of experience and expertise to their current role.
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4U by Tia
Owned and founded by actress Tia Mowry, 4U is an accessible, high-performance haircare brand that elevates (and never weighs down) natural curls. Formulated specifically for 2C to 4C hair, 4U celebrates curls by offering clean, simple, and effective products - powered by science.