Tonia has been a leader in the retail and tech industries for 20+ years with a focus on driving vision and growth… Read More
Tonia has been a leader in the retail and tech industries for 20+ years with a focus on driving vision and growth strategies in large volume business sectors.
She started her career at JCPenney, where she spent 14 years being promoted within the organization. During her tenure, she developed a passion for solving problems on behalf of the customer. This passion lead Tonia to address industry-wide issues head on with innovative solutions.
In 2011, Tonia was excited to bring new business to Amazon and help them go beyond books, CDs and basic electronics by launching Apparel for Women, Men, Kids and Baby. As a Sr. Leader for Amazon, Tonia implemented complex organizational enhancements, lead the launch of innovative products and created disruptive strategies for major brands. She joined freshbenies in 2017 as the Chief Strategy Officer because she has a passion to enhance the American healthcare experience.