Scott Deyoung

Scott DeYoung currently serves as the Business Insights & Category Management Team Lead at 5-hour ENERGY®, overseeing strategic brand, category, and price management initiatives while reporting directly to the President. Previously, Scott contributed as a Client Insights Consultant at IRI, delivering Category Management and Consumer Insights for clients like Smucker's and Perrigo, and as a Client Manager at NielsenIQ, where Scott provided similar insights for Kellogg. Additionally, Scott has held roles in category management at Gordon Food Service and IRI, and in account management at KeHE Distributors Inc. Scott's career began with various management positions at D&W Food Centers INC. Scott holds an MBA in General Business from Western Michigan University and a BBA in Finance from Grand Valley State University.