54
- Alyson Yeo
Alyson Yeo is a seasoned professional in commercial management and partnerships with extensive experience in the sports and sponsorship sectors. Currently serving as a Senior Commercial Manager at 54 since February 2023, Alyson previously held multiple roles at IMG from April 2017 to February 2023, including Senior Global Partnerships Manager for IMG Golf. Earlier career highlights include a Senior Officer role at UPS, where Alyson managed customer hospitality programs, and a position as a part-time Golf Events Associate at Bravo Lifestyle Pte Ltd., organizing corporate golf events. Alyson's educational background includes a Master of Arts in Leadership in Sport from the Institute of Sports Humanities and a Bachelor of Science in Economics and Operations Management from Singapore Management University.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
