Rob Balsom is currently the Head of Data & Insights at 54, overseeing projects and initiatives within the company's core pillars. Previously, Rob served as Director, Commercial & Cluster Leader for Nielsen in the Middle East, North Africa, Pakistan, and India, where they led a team in delivering performance measurement solutions. Rob has held key positions at Nielsen Sports & Entertainment and Repucom, focusing on market research and strategic growth in the sports and entertainment sectors. Rob's educational background includes a BSc (Hons) in Environmental Sciences from the University of Durham.
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