Petter Zachrisson

Petter Zachrisson is an accomplished digital marketing professional with extensive experience in Search Engine Marketing (SEM), currently serving as Head of SEM at 56K digital since January 2024. Previously, Petter held similar leadership roles at TRANSACT Sweden and PHD, encompassing responsibilities at both PHD and OMG. Earlier career highlights include a Senior Search Marketing Consultant role at iProspect, where Petter contributed to one of the largest media networks globally. In addition to a robust marketing career, Petter co-founded Norra Outdoor, a direct-to-consumer e-commerce venture. An experienced outdoor guide, Petter has also worked as a glacier and mountain guide, as well as a sea kayak guide, showcasing a diverse background in both leadership and adventure tourism. Petter holds a Bachelor of Science in Business Administration from Stockholm University and further qualifications in conversion optimization, strategic project management, and adventure tourism.