Hugo Perrard

Hugo Perrard is an accomplished professional with extensive experience in brand strategy, account planning, and architectural design. Currently serving as Directeur conseil at 5e Rue since April 2022 and as an external lecturer at ISCOM, Hugo conducts 15 hours of lectures on Account planning for a Master's degree in English. As Président of LaBulle_collectif since June 2013, Hugo focuses on designing and installing inflatable architectural structures in public spaces, contributing to cultural mediation and participative democracy in various regions. Previously, Hugo held positions such as Research Manager at Zed Marketing Research, Senior Brand Strategy Consultant at Equancy, and Strategic Planner at ELABE, working with high-profile clients like Google, Gucci, and BNP Paribas. Hugo's educational background includes a Master's degree from Sciences Po Lille and international studies at Nagoya University of Commerce & Business.