Velvet Consulting
Omar Lahlou currently serves as Directeur Conseil & Country Lead and Head of Velvet Maroc at Velvet Consulting, a position held since April 2017. Prior experience includes roles at Business & Decision from September 2012 to March 2017, where Omar specialized in CRM marketing project management, focusing on campaign management tools, recommendation engines, and data management platforms. Previous experience includes working as an analyst developer at PSA Peugeot Citroën in 2011, where Omar was responsible for application development for data acquisition and centralization. Omar holds an engineering degree in Computer Science and Information Systems from Université de Technologie de Troyes, completed in 2012.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.