James A. Rocco is an accomplished Associate Producer at The 5th Avenue Theatre since May 2019, and serves as Artistic Director and CEO of Thirty Saints Productions and Music Licensing. As the founder of THIRTY SAINTS PRODUCTIONS & THIRTY SAINTS MUSIC LICENSING, projects include investments in notable Broadway and London productions like COME FROM AWAY and MAGIC MIKE, as well as the creation of innovative experiences such as The Songbook Experience. Rocco has directed over 100 productions through the Stage Directors and Choreographers Society and has a rich history of writing, directing, and producing for various events and musicals, including being the Vice President at Ordway Center for the Performing Arts, where 22 award-winning musicals were produced. Educational background includes a BA in Performance and Arts Management from SUNY Empire State College.