Maayan Shahar

Maayan Shahar is a seasoned professional with extensive experience in business development, innovation, and strategic partnerships. Currently serving as Managing Director at UST Spark and VP of Innovation for Israel at UST, Maayan leads initiatives to drive business growth by collaborating with startups and enterprises. Previous roles include Founder and CEO of Maayan Shahar Business Development, Co-Founder and CEO of SensPD LTD, and CEO of BioHug Technologies Ltd., where Maayan focused on developing innovative solutions for autism detection and anxiety management. Earlier positions include leadership roles in sales and business development at Fibonatix, Maclocks.com, and Compulocks.com. Maayan holds an M.A. in Organizational Consulting & Development and a Bachelor's degree in Communication and Media Studies from The College of Management Academic Studies.