Eric MacColl

Eric MacColl is a seasoned marketing professional specializing in demand generation and marketing consultancy for high growth B2B SaaS companies. Currently serving as a Demand Gen Advisor at Eric MacColl Consulting and a fractional head of demand generation at Hologram Inc., Eric has a strong background with notable roles at Atlassian and Lyft. Eric has advised numerous clients including Secure Code Warrior and Brightwheel, and has been involved as an angel investor and consultant with various firms. An alumnus of Claremont McKenna College, Eric combines a robust expertise in analytics, digital advertising, and lifecycle marketing with hands-on experience from founding a successful brewery tour company.