Yoyo Olesen

Yoyo Olesen serves as the Global Head of Ecommerce & Digital at 66°North since May 2025, following an interim role as Head of Ecommerce at Baum und Pferdgarten from January to August 2025. Olesen previously held the position of Director of Ecommerce for both Rethinkit Studios and Wheat from March 2022 until January 2025, focusing on developing and executing e-commerce strategies for women's athleisure wear and children's fashion brands, respectively. Prior experience includes leading e-commerce and digital marketing efforts at GreenGate Europe A/S and SHOE THE BEAR APS, establishing direct-to-consumer channels and boosting sales through strategic initiatives. Olesen's career also features roles as an e-commerce consultant for Soya Group A/S and as the founder of an e-commerce business, meng studio. Academic qualifications include a higher commercial examination from Aarhus Business College and a diploma in International Marketing Management from Business Academy Aarhus.