Armando Potter

Head Of Strategy at 72andSunny

Armando Potter has a diverse work experience in the advertising industry. Armando most recently worked at 72andSunny as a Group Strategy Director, where they managed accounts for Coca-Cola, Bumble, and LikeMeat. Prior to that, they were a VP and Group Strategy Director at Deutsch LA, overseeing strategy for clients such as Taco Bell and Angel Soft. Armando played a key role in launching innovative campaigns, such as the Quesalupa launch and the Breakfast Defectors campaign, which helped Taco Bell achieve significant growth in the QSR market. Before Deutsch LA, Armando worked at David&Goliath as a Senior Strategic Planner, where they were responsible for the Kia Motors account, including Super Bowl spots and product launches. Armando started their career at DDB as a Junior Account Planner and later transitioned into a planning role after providing administrative support for the agency. Armando's work experience demonstrates their expertise in strategic planning and their ability to drive successful campaigns for various clients.

Armando Potter obtained their B.A. degree in Communication from the University of Southern California, where they studied from 2003 to 2007.

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Timeline

  • Head Of Strategy

    September 1, 2023 - present

  • Group Strategy Director

    November, 2019