Lauren Smith

Lauren Smith is an experienced Executive Creative Director at 72andSunny, having progressed through various roles since March 2017, including Creative Director, Senior Writer, and Group Creative Director. In addition to ongoing freelance work since November 2014, Lauren gained valuable experience as Associate Creative Director at The Pregnancy Pause from May 2018 to March 2021, focusing on human development and storytelling. Previous roles include Associate Creative Director at TBWA\Media Arts Lab and R/GA, along with several positions at TBWA\Chiat\Day and RPA, where Lauren began a career in copywriting. Academically, Lauren holds degrees in English and Political Science from the University of Michigan and a Bachelor's degree in English from the University of London.