Rebecca Lay

Rebecca Lay is an experienced marketing professional currently serving as the Manager of Growth Marketing at Loblaw Digital since January 2021. In this role, Rebecca leads strategic Go-To-Market campaigns for the PC Express Pass subscription service, focusing on loyalty, subscriber growth, and customer retention. Previously, Rebecca held positions at Loblaw as a Growth Marketing Specialist and at Henkel as an Associate Brand Manager, overseeing various beauty care and laundry brands. Rebecca's early career includes internships in digital marketing and business development at CIBC and Fidelity Canada. Academic credentials include an Honours Bachelor of Business Administration from the Lazaridis School of Business & Economics at Wilfrid Laurier University and a Growth Marketing certificate from Growclass. Additionally, Rebecca is a member of the Monday Girl Social Club, a network dedicated to supporting professional women.