Sam Weston

Sam Weston is an accomplished marketing professional with extensive experience in digital and creative marketing, particularly within the hospitality sector. Currently serving as the Marketing Director at 80 DAYS, a prominent creative agency, Sam plays a key role in shaping the marketing strategy to align with business growth objectives. Previous roles include Marketing Manager at Administrate and Senior Account Manager at Occupancy Marketing, where responsibilities encompassed lead generation, content creation, and digital strategy. In addition, Sam has experience as an Editor for Hotel Speak and has contributed to academic settings as an External Lecturer at Heriot-Watt University, helping to develop a module on Digital Marketing Analytics. An early career at Apex Hotels Ltd included significant contributions in e-marketing management, while the foundational sales skills were honed at O2 UK. Sam holds a BA (Hons) in Marketing & Psychology from Heriot-Watt University.