Charles Blackwood

Charles Blackwood is a seasoned Digital Growth and Loyalty Architect with extensive experience in digital marketing and social media strategy. Currently serving as the Head of Digital Growth, Loyalty Networks, and AI Marketing at Bio-Rad Laboratories since August 2015, Charles has been instrumental in transforming the company's digital presence through innovative initiatives that led to significant engagement growth and industry recognition. Previous roles include Global Social Media Marketing Manager and Social Media Marketing Manager at Bio-Rad, where Charles expanded social media reach and enhanced customer engagement. Additional experience includes impactful positions at JUST, Susan G. Komen San Diego, iHeartMedia, and various other organizations, showcasing a strong background in content creation, community building, and strategic marketing. Charles holds a Master's degree in Public Administration from Fort Hays State University and has a robust foundation in Political Science and Government from Charter Oak State College.