Michael Wessel Esq.

Michael Wessel Esq. is an accomplished business product leader with extensive experience in activation and merchandising within the consumer goods sector. Currently serving as Director of Activation: In-Store Media at 84.51˚ since April 2015, Michael oversees the commercialization of In-Store media capabilities on the Kroger Precision Marketing platform, managing strategy, technical development, and P&L responsibilities. Previous roles include Director of Kroger Merchandising Consulting, where Michael led a consulting team for a substantial business, as well as significant positions at dunnhumby and Anheuser-Busch managing major client relationships and category management. Michael's career began with roles at The Nielsen Company and BASES, demonstrating expertise in research analysis and client consulting. Michael holds a Juris Doctor degree with a business focus from Northern Kentucky University and dual Bachelor’s degrees in Political Science and Economics from Miami University.