Anat Rayman

Anat Rayman is an experienced marketing professional currently serving as CRM Team Leader at 888holdings since March 2020, overseeing a team of five CRM managers and focusing on player retention through various communication channels. Prior to this role, Anat held multiple positions at HOT from November 2011 to March 2020, including OTT Department Manager, where responsibilities included managing marketing activities for the 'Next' OTT brand, and O2O & Revenues Department Manager, overseeing operational campaigns. Additional roles at HOT included Marketing Manager and Retention Marketing Manager, focusing on strategy development and client retention. Earlier career experience includes serving as a Flight Attendant for EL AL Israel Airlines and as a Marketing Analyst at Cellcom, where Anat conducted market analysis and created BI reports. Anat holds a Master of Business Administration in Marketing from Ben-Gurion University of the Negev and a Bachelor's degree in Statistics from the University of Haifa.