Vasken Guiragossian

Vasken Guiragossian is a seasoned marketing leader with extensive experience in brand strategy and corporate marketing. Currently serving as the Head of Brand & Corporate Marketing at 8x8 since 2024, Vasken is focused on transforming the company from a telecom provider to an AI-powered customer experience leader. Prior to this role, Vasken was the VP of Global Brand Marketing at Freshworks, where a significant brand transformation was executed in preparation for a billion-dollar IPO. Vasken also held pivotal positions at ServiceNow as the VP of Brand Strategy & Creative, Hewlett Packard Enterprise as Executive Creative Director of Brand Strategy during a major corporate split, and Eye-Fi as Executive Creative Director for Brand. Vasken’s early career at Time Warner included the role of Creative Director for Entertainment Strategy, overseeing franchises like Harry Potter and Batman. Vasken holds a Bachelor of Fine Arts in Graphics and Advertising Design from ArtCenter College of Design and a Bachelor of Arts in Design from UCLA.