Felicia Tan

Felicia Tan is an experienced marketing professional currently serving as the Brand & Marketing Lead at 99 Group since August 2023. Prior to this role, Felicia held positions including Senior Marketing Manager at utu and Regional Campaign Manager at Style Theory. With a strong background in the travel industry, Felicia spent over five years at Changi Travel Services, where responsibilities included overall P&L management for the Malaysian market and leading regional marketing efforts. Earlier career experience includes roles as Marketing Executive at The Rug Maker, where brand revamps and digital marketing strategies were implemented, and a Corporate Communication Intern at Mapletree. Felicia holds a Bachelor of Arts in Communication from the University at Buffalo and a Diploma in Logistics and Operations Management from Temasek Polytechnic.