Ashley Rossato

Ashley Rossato serves as the Senior Brand Marketing Lead at Purpose Brands, LLC, overseeing strategic marketing initiatives for Basecamp Fitness to enhance brand presence and drive business results through both digital and traditional campaigns. Prior experience includes a role as Local Marketing Manager at Basecamp Fitness, where Ashley supported franchisees with marketing integration and collaboration with creative agencies. Before that, Ashley was the Marketing & Brand Director at Juut Salonspa, managing various marketing initiatives across multiple states, and held a position in Marketing & Design at M. A. Mortenson Company, contributing to sales efforts in renewable energy. Ashley obtained a Bachelor of Arts in Advertising from Iowa State University.