Reuben Yee

Reuben Yee serves as the VP of Customer Success at 99 Group, focusing on establishing robust customer service foundations since January 2024. Previously, Reuben held the role of Country Lead SG and VP Buyback at Reebelo, where a customer service team was successfully transformed, achieving exceptional customer satisfaction metrics. Reuben's experience encompasses various leadership positions, including Head of Client Success at UNIQGIFT and Senior Operations Manager at eatigo, driving operational excellence and customer-centric strategies across multiple markets. Reuben's educational background includes pursuing a Bachelor of Laws at Birmingham City University and completing A' levels at Catholic Junior College.