Tay Wee Lin

Tay Wee Lin is a Trade Marketing Specialist at 99 Group, with a career spanning several marketing roles in various companies. Tay served as a Content Marketing Associate at SHOPLINE, specializing in global markets, and worked at Shopee in both programmatic online marketing and Singapore marketing projects. Prior experience includes a Growth Hacking Intern role at DAS Umbrella, where Tay supported E-commerce brand scaling efforts, and a Media Intern position at Spark Foundry, facilitating media buying and digital campaign setup. Educational background includes a Bachelor of Business Management with a major in Marketing from Singapore Management University and previous studies at Nanyang Polytechnic.