Mike Metcalf

Founder/ Director Of Marketing at 9FIVE Eyewear

Mike Metcalf has held a variety of roles in the skate and street culture industry. In 2006, they began as the Content Director of VitalSkate.com with Vital Media Group. Two years later, they became the Producer for DC Films with DC Shoes. In 2008, they founded and served as the Director of Marketing for 9five Eyewear, where they were responsible for liaising brand collaborations with key partners, creating a multi-million dollar direct to consumer sales channel, and positioning 9FIVE as the sole eyewear label with authentic ties to skate and street culture. In 2018, they became Partner/ Director of Marketing at Arts-Rec Skateshop. Most recently, in 2020, they became the Owner of Resol Mezcal, a company which can be found at https://www.resolmezcal.com/.

Mike Metcalf attended San Francisco State University from 2000 to 2004, where they earned a Bachelor of Arts degree in Radio & Television.

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